Lexus Says Riding On Being An Upgraded Toyota No Longer Works - Needs A New Plan
NEWS
 
+ Reply to Thread
Results 1 to 3 of 3
  1. #1

    Lexus Says Riding On Being An Upgraded Toyota No Longer Works - Needs A New Plan

    Lexus wants Bayerische Motoren Werke AG and Mercedes-Benz car buyers to know it can be more than just dependable.

    To promote the revamped GS series, Lexus said that Sports Illustrated model Tori Praver helped to inspire a track challenged by American car-racing ace Scott Pruett, while armchair drivers keen to join in the action can get the Tori 500 app for the iPhone and iPad. The publicity helped Lexus sell more than 4,900 GS cars in the U.S. within two months of its introduction, exceeding sales for all of 2011.

    It's part of an effort by Lexus to separate itself from parent Toyota Motors Corp.'s stable -- at least a little -- and come up with a global strategy that gives BMW and Mercedes-Benz owners a reason to switch.
    "To conquer BMW and Mercedes drivers, we can't just be looked at as an upgraded version of Toyota," said Kiyotaka Ise, who took the helm of Lexus in 2007. "We want our brand to be chosen for its character and handling."


    http://www.autospies.com/news/Lexus-...ew-Plan-70508/

  2. Remove Advertisements
    LF-LCForum.com
    Advertisements
     

  3. #2
    Lexus needs to become its own unique brand and stop sharing parts with their Toyota relatives. The new GS350 is a good start for Lexus. They need to revamp their other vehicles. The LF-LC will give Lexus an even stronger image in the performance world.

  4. #3

  5. Remove Advertisements
    LF-LCForum.com
    Advertisements
     

Quick Reply Quick Reply

Not a Member Yet? Please Register Now.

Please enter the name by which you would like to log-in and be known on this site.

Please enter a password for your user account. Note that passwords are case-sensitive.

Please enter a valid email address for yourself.

Already a Member? Please Log-in.

Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.


Posting Permissions

  • You may post new threads
  • You may post replies
  • You may not post attachments
  • You may not edit your posts
Powered by vBadvanced CMPS v4.1.2